Case studies

LUMVIA: one minute to tell a healthcare brand’s story

LUMVIA’s brand video: kinetic typography, animated infographics and live footage, with every transition synced to the beat of the music.

Brand
LUMVIA (fictional)
Sector
Healthcare and diagnostics
Service
Video and motion graphics
Format
60 s · 16:9 · 1080p

Sound on: music and effects are part of the edit. On-screen text is in Spanish.

Explaining a healthcare brand in one minute

A diagnostics network has a lot to say: technology, figures, specialists. The risk is ending up with a cold video or text nobody reads.

A common thread: the pulse

An ECG line runs through the whole video: it opens the piece, turns into data, a network and a sphere, and ends inside the logo. Figures are told with graphics, not paragraphs.

One piece that works everywhere

Made for the website, sales presentations and social media. The landscape edit can be recut to vertical for Reels and Shorts without starting over.

How a video like this is built

  • Message and script based on the brand strategy
  • Visual system: colour, typography and motion rhythm
  • Kinetic typography and animated headlines
  • Infographics: counters, percentages and charts
  • Selection and colour grading of licensed footage
  • Edit synced to the beat of the music
  • Sound design: transitions, hits and outro
  • Versions for web, presentations and social media
LUMVIA: a healthcare website built to turn visits into appointments View case study

LUMVIA is a fictional brand created by ECHO to show our work. Footage and music are licensed stock.

Want a video like this for your brand?

Tell us what you want to say and where you’ll use it. We’ll come back to you with a free, no-obligation consultation.