Branding & Identity in Barcelona
A strong brand is more than an attractive logo: it is a set of coherent decisions that make you recognised and remembered. We build that foundation from scratch, or put it in order if it already exists.
What's included
- Brand strategy: value proposition and differentiation
- Logo design and colour palette
- Typography, iconography and applications
- A tone of voice for your writing
- Brand guidelines you can apply to any piece
How we do it
The process behind Branding & Identity
Brand strategy before any design work
We start from your actual business: who you are talking to, what sets you apart, and what you want people to feel when they think of your brand. That strategic foundation guides every visual decision that follows.
A complete visual identity and tone of voice
We develop the full visual identity — logo, colour palette, typography, iconography and applications — alongside a clear tone of voice for your writing, so the brand holds together just as well on your website, on social media or on packaging.
Brand guidelines that keep it coherent
It is all captured in brand guidelines that are straightforward to apply, so any new piece created in future — by you or by someone else — keeps the same visual and tonal consistency.
Benefits
Why take this service with ECHO?
Concrete advantages rather than generic promises: this is what changes in your business when we work on Branding & Identity together.
Strategy first
Design comes after understanding who you are talking to and what sets you apart.
A complete identity
Logo, colour, typography and tone of voice, consistent at every point of contact.
Consistency later on
Straightforward brand guidelines so anything new keeps to the same style.
Recognised instantly
A brand people remember, not a nice logo with no system behind it.
Frequently asked questions
Questions about Branding & Identity
If you have another question about this service, write to us and we'll answer with no obligation.
Usually both, and the decision belongs in the strategy rather than being made piece by piece. We define which language leads in each context — your website, your Google listing, your social channels, your packaging — and build one tone of voice that survives the translation instead of two brands that sound like different companies.
Yes, although we recommend defining at least the colour palette and typography alongside the logo, to avoid inconsistencies as the brand extends into other formats.
A complete brand identity project usually takes three to six weeks, depending on the number of review rounds and how complex the applications need to be.
We can start from your current logo and build the palette, typography, tone of voice and guidelines around it — or propose an evolution if the logo no longer represents the business well.
Yes. If you do not have a name yet, we can help with the naming process before starting on the visual identity.
We normally present two or three initial creative directions, then work through review rounds on whichever fits your brand best.
Yes — that is exactly what they are for: so anyone working with your brand in future keeps the same consistency.